After the success of the Face of Gold Coast Fashion Week 2007 winner Maddison Gabriel being signed internationally, the Face of Gold Coast Fashion Week 2010 is on again. All aspiring models are invited to come to the open casting.

Twelve finalists will be chosen from the day and will go through catwalk training and have the opportunity to walk on the Fashion Week catwalks with the professionals. Of the twelve finalists one winner will be chosen as the Face of Gold Coast Fashion Week and will receive a host of prizes.